Scientific Advertising
by Claude C. Hopkins
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Book Summary Information
Author: Claude C. HopkinsEdition: Paperback
Audio: English (Published)
Published: 2008-08-13
ISBN: 1434102467
Number of pages: 70
Publisher: Waking Lion Press
Book Reviews of Scientific Advertising
Book Review: Before you purchase you must know...
Summary: 4 Stars
Before you purchase this book, you must know that it was written so long ago that the english used is, well... old school for lack of a better cliche.
With that being said, this is the book that started marketing. Before this book and Claude Hopkins, there was no discipline called marketing. So you have to give the man the respect he deserves. In his day, Claude Hopkins revolutionized the world with his ideas on marketing. In particular, he created the science of marketing by applying the scientific principle to advertising. The very definition of marketing which is the ability to quantify and measure your advertising efforts (if you aren't measuring how well your ads are doing then you are not doing marketing at all but instead PR) came from this man, in this book.
If Claude Hopkins was alive today, he would absolutely dominate Internet marketing.
Yes, the concepts are way dated. Yes, the english used is hard to understand and follow at certain points. No, this book will not cause your sales to triple by giving you an easy, step by step roadmap to follow. But does that mean it isn't worth reading? I think not. Anyone who is on a quest to become a master marketer must buy this book. As the cliche goes, if you don't know where you've been, then how do you know where you are going?
From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days
Summary of Scientific Advertising
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press.Advertising Books
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