Sold!: How to Make it Easy for People to Buy from You

Sold!: How to Make it Easy for People to Buy from You
by Gary Colleran, Steve Martin

Sold!: How to Make it Easy for People to Buy from You
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Book Summary Information

Author: Gary Colleran, Steve Martin
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-02-24
ISBN: 0273675184
Number of pages: 144
Publisher: Financial Times Prentice Hall

Summary of Sold!: How to Make it Easy for People to Buy from You

Sold!does for selling what 'unplugged' did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!" Barry Gibbons Former Chairman & CEO, Burger King Corp. Sales performance is the lifeblood of every business. Whether you are an account manager, a field sales representative, or less obviously a customer services agent, one of your key goals is to sell your products, services and ideas. However things have become far too complex. In a world where companies are striving to come up with the next product or service that will make our lives easier, the very process that is used to sell these latest products or services is becoming ever more complicated. It's time to go back to making it easier for your customers to buy from you. Sold! delivers this in the form of the effective selling programme. The key principles will not necessarily be new to you - building trust and a good relationship for example, as well as understanding what your customer really wants, are fundamental to sales success.

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