Starting & Running a Successful Newsletter or Magazine
by Cheryl Woodard
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Book Summary Information
Author: Cheryl WoodardEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-09
ISBN: 0873378474
Number of pages: 384
Publisher: Nolo.com
Book Reviews of Starting & Running a Successful Newsletter or Magazine
Book Review: Great Book, So Much Valuable Information
Summary: 5 Stars
I shows throughout the book that Cheryl Woodard has learned the job "in the field", and she has been able to communicate so efficiently and generously all this experience gained starting and managing PCMag and PCWorld magazines. Thank you so much.
Summary of Starting & Running a Successful Newsletter or Magazine
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries
The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.
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