Starting & Running a Successful Newsletter or Magazine
by Cheryl Woodard
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Book Summary Information
Author: Cheryl WoodardEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2002-09
ISBN: 0873378474
Number of pages: 384
Publisher: Nolo
Summary of Starting & Running a Successful Newsletter or Magazine
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating desktop newsletters to online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries
The 3rd edition is completely updated and revised to focus on making a profit in a tight market, as well as the latest trends in online publishing. It also provides current examples of successful strategies and the latest industry statistics.
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