Take the Cold Out of Cold Calling
by Sam Richter

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Book Summary Information

Summary of Take the Cold Out of Cold Calling

• How to build deep and meaningful relationships with prospect and clients.
• Ways to access highly qualified lead lists -- for FREE!
• Tips and tricks for popular search engines get it right the first time.
• How to use Google like a pro -- it's scary what you can find once you know how to look.
• Social networks including LinkedIn, Facebook, Twitter and the secrets on how to use them as amazingly powerful Sales Intelligence engines.
• The ''Invisible Web'' -- sites most people and search engines don't know about and can't find.
• How to access premium information resources at no or very low cost.
• The theory of the ''Fourth R'' and value-based ''warm call selling.''
• How to massively increase your credibility with prospects and existing clients.
• How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression.

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