Tested Advertising Methods
by John Caples
Our Price: $23.25
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: John CaplesEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1975-06
ISBN: 0139069097
Number of pages: 318
Publisher: Prentice Hall
Book Reviews of Tested Advertising Methods
Book Review: You can stop looking
Summary: 5 Stars
Okay folks, this is it. If you're looking for the foundational book of all successful advertising, you need to click the "add to cart" button and get this one ASAP.
I've read dozens of marketing books over the past several years, and while most have at least a few good ideas, this one is the granddaddy of them all. No, John Caples was not the first to proclaim "Scientific Advertising," but he is one of the foremost. Additionally, he provides real meat for those areas he insists are the most important for any advertisement; namely, the headline and the appeal.
Yes, you can read many other books that work this same ground, but John Caples will give you the core of 95% of what is most important for successful advertising right here in this book. In other words, learn this book and you will be ahead of 95% of everyone else not using these methods.
Why advertising is not taught in many colleges is a mystery. Be that as it may, were I to teach a course in advertising, this book would comprise the core textbook; and I would be confident that were my students to become thoroughly versed in its methods, they would be most happy, well prepared, and capable sales copywriters.
Summary of Tested Advertising Methods
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.Advertising Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Advertising Books
Solution Selling: Creating Buyers in Difficult Selling Marketsby Michael Bosworth
McGraw-Hill; Published: 1994-09-01; Hardcover; Book
Best price: $17.63
Price in other shops:
Absolut Book.: The Absolut Vodka Advertising Storyby Richard W. Lewis
Journey Editions; Published: 1996-10-15; Paperback; Book
Best price: $9.50
Price in other shops:
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guideby John Jantsch
Thomas Nelson; Published: 2008-05-13; Paperback; Book
Best price: $9.55
Price in other shops:
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Makingby Thomas T. Nagle, Reed K. Holden
Prentice Hall; Published: 1994-05; Hardcover; Book
Best price: $6.95
Price in other shops:
POP!: Create the Perfect Pitch, Title, and Tagline for Anythingby Sam Horn
Perigee Trade; Published: 2009-02-03; Paperback; Book
Best price: $3.47
Price in other shops:
Tested Advertising Methodsby John Caples
Prentice Hall; Published: 1975-06; Hardcover; Book
How to Get Ideasby Jack Foster
Berrett-Koehler Publishers; Published: 2007-05-01; Paperback; Book
Best price: $4.98
Price in other shops:
Getting the Most from Your Yellow Pages Advertisingby Barry Maher
AMACOM/American Management Association; Published: 1989-02; Paperback; Book
Price in other shops:
Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Pressesby Marilyn Ross, Tom Ross
Writer's Digest Books; Published: 1999-04; Paperback; Book
Best price: $7.45
Price in other shops:
Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Editionby Bob Burg
McGraw-Hill; Published: 1998-10-30; Paperback; Book
Best price: $11.89
Price in other shops:
Similar Books and other products
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideasby Richard Bayan
McGraw-Hill; Published: 2006-03-15; Paperback; Book
Best price: $8.87
Price in other shops:
Confessions of an Advertising Manby David Ogilvy
Southbank Publishing; Published: 2004-08-01; Paperback; Book
Best price: $10.00
Price in other shops:
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneursby Joseph Sugarman
Delstar Pub; Published: 1998-06-01; Hardcover; Book
Best price: $37.00
Price in other shops:
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywritersby Joseph Sugarman
Wiley; Published: 2006-12-11; Paperback; Book
Best price: $13.31
Price in other shops:
The Robert Collier Letter Bookby Robert Collier
Robert Collier Publications; Published: 1989-01-01; Paperback; Book
Best price: $19.26
Price in other shops:
Scientific Advertisingby Claude C. Hopkins
Waking Lion Press; Published: 2008-08-13; Paperback; Book
Best price: $8.95
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sellsby Robert W. Bly
Holt Paperbacks; Published: 2006-04-04; Paperback; Book
Best price: $10.09
Price in other shops:
Ogilvy on Advertisingby David Ogilvy
Vintage; Published: 1985-03-12; Paperback; Book
Best price: $12.00
Price in other shops:
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)by Claude Hopkins
McGraw-Hill; Published: 1966-01-11; Paperback; Book
Best price: $6.49
Price in other shops:
How to Write a Good Advertisementby Victor O. Schwab
Wilshire Book Company; Published: 1985-08; Paperback; Book
Best price: $12.48
Price in other shops: