Tested Advertising Methods

Tested Advertising Methods
by John Caples

Tested Advertising Methods
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Book Summary Information

Author: John Caples
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1975-06
ISBN: 0139069097
Number of pages: 318
Publisher: Prentice Hall
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Summary of Tested Advertising Methods

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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