The Artist's Marketing and Action Plan Workbook
by Jonathan Talbot
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Book Summary Information
Author: Jonathan TalbotContributor: Geoffrey Howard
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-01-14
ISBN: 0970168136
Number of pages: 96
Publisher: Jonathan Talbot
Book Reviews of The Artist's Marketing and Action Plan Workbook
Book Review: Now I Feel Armed
Summary: 5 Stars
For those of us who sell our art directly to the public, anyone who can offer tips, shortcuts or revelations is a godsend. Ten pages into Jonathan Talbot's workbook: The Artists Marketing and Action Plan, I knew I had an ally. Where others fill space with wandering art theory and verbiage, Talbot gets right to work with valuable and insightful questions (such as "Why Are You An Artist?") and information on how to actually make money in the business. This isn't a book for your shelf, it's a rugged softcover that begs to be dog-eared, scrawled on and referred back to. It's a workbook in the truest sense of the word. Talbot doesn't so much tell you; the pencil is in your hands. You tell you, with Talbot's course plan guiding you to some very basic but subtle conclusions that you might have intuitively suspected yourself. This book is very much about self discovery. He just asks the right questions. And of course there are no guarantees of success with this book as there are none with others. You have to apply what you learn, or at least face yourself with your new found knowledge. That's what Talbot seems to be about; letting our own knowledge serve to direct us to do what must be done to succeed. It's inspiring, it's humbling...but it works.
Summary of The Artist's Marketing and Action Plan Workbook
This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it!The making of art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction.
When you have finished doing the exercises in this book, you will have a personalized, step-by-step marketing and action plan for selling your work.
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