The Business of Studio Photography: How to Start and Run a Successful Photography Studio
by Edward Lilley
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Book Summary Information
Author: Edward LilleyEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-09-01
ISBN: 158115254X
Number of pages: 336
Publisher: Allworth Press
Book Reviews of The Business of Studio Photography: How to Start and Run a Successful Photography Studio
Book Review: Help for a new studio owner get off the ground successfully
Summary: 5 Stars
Let me start by addressing some of the less positive reviews. There are some areas where I agree with those who rated this a 3 or a 4. Yes, this 2nd edition is a bit dated (2002), but these days a professional photography book is dated 1 year after publishing. The 3rd edition is due out in Feb 2009, so hold off and buy that one as soon as it is released. One reviewer thought it focuses too much on weddings. It does have a chapter which discusses weddings (which are typically a portrait studio's bread & butter), but also has a chapter on school/senior biz and standard portraiture, so I feel it's unfair to say it is heavily weighed towards weddings - we may have to agree to disagree. Yes the author discusses shooting with film (what, is that bad now?), but the first chapter is titled "The Digital Revolution" - and plus, it never claims to be a book about digital photography. In fact, it's not about "photography" at all. It's about the business of running a photography studio. Huge difference. By the way, I do all location work, and do everything digital, and still found great value in this book. I'm really looking forward to the 3rd edition!
The first thing you should understand about this book - it's not a book about how to shoot. There are in fact NO photographs in the book, except for the nice traditional location wedding formal on cover. You can guess from that shot the book isn't about photojournalistic wedding shooting. It goes into a lot of good details on the photographer's business experiences, and has a bunch of great ideas. You will already know some of these pieces of wisdom, but they're put together nicely and I promise you will hear some interesting marketing ideas you have never thought of.
There are many excellent books on what to shoot, how to shoot, etc. which can help you improve your photography technique and perhaps even artistry. This book is about improving your photography business. If you can't make your business work, another photographer will be picking up your discounted Photogenic monolights on eBay from Asset Liquidators Inc. in a year or three when you go out of business.
If you only come away with one no-pressure marketing idea that moves one client to upgrade to a 20x24 canvas instead of an 8x10 - where the client already sold the upgrade decision to themself in their own living room without your presence - isn't that worth the price of this book?
;-{>
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Summary of The Business of Studio Photography: How to Start and Run a Successful Photography Studio
Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!Equipment Books
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