The Good Corporate Citizen: A Practical Guide

The Good Corporate Citizen: A Practical Guide
by Doris Rubenstein

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Book Summary Information

Author: Doris Rubenstein
Brand: Publication
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-03-19
ISBN: 0471475653
Number of pages: 216
Publisher: Wiley
Product features:

Author: Doris Rubenstein
Hardcover,216 pages, March 2004

Book Reviews of The Good Corporate Citizen: A Practical Guide

Book Review: A Handbook to Keep
Summary: 5 Stars

What I appreciate about "The Good Corporate Citizen" is that it is an engaging blend of the very practical ("Why Conduct a Corporate Citizenship Program?" because among other things, customers "are likely to continue doing business with the company") as well as the ethical and near spiritual. In the latter category, eight steps on the ladder of charity are identified from the work of a medieval Jewish wiseman, Rabbi Maimonides. At the bottom level you can do charity with the zeal of Scrooge; at the top, you can help set up conditions such that people can avoid charity in the first place. Author Rubenstein deftly weaves modern-day parallels to all steps. The book is really a handbook in that it provides straightforward information on difficult subjects such as evaluating nonprofits on how they have made use of grants to providing a lot of useful sample forms on budgets, grant approval and "regret" letters as well as letters of agreement with recipient organizations and the basic elements of a corporate giving plan. Rubenstein also introduces new concepts, such as "social entrepreneurism" which is modestly revolutionizing approaches to making higher education more accessible to underprivileged groups in the US (www.collegesummit.org). She tantalizes with brief but insightful discussions on "quality of life" matters such as international and environmental philanthropy. One has a sense that she has much more to say on such subjects and, given the increasingly interdependence of the world in which we live, hopefully her next volume will treat these in greater depth.

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Summary of The Good Corporate Citizen: A Practical Guide

Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment.

This handbook draws from the author?s experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend.

Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America?s most respected nonprofit organizations.

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