The Guerrilla Marketing Handbook
by Jay Conrad Levinson President, Seth Godin
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Book Summary Information
Author: Jay Conrad Levinson President, Seth GodinEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1994-11-19
ISBN: 0395700132
Number of pages: 396
Publisher: Mariner Books
Summary of The Guerrilla Marketing Handbook
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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