The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and OnLine
by Kari Chapin
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Book Summary Information
Author: Kari ChapinEdition: Kindle Edition
Audio: English (Published)
Format: Kindle eBook
Published: 2010-02-27
ISBN: N/A
Number of pages: 225
Publisher: Storey Publishing, LLC
Book Reviews of The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and OnLine
Book Review: Awesome Resource For Crafters
Summary: 5 Stars
I purchased "The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line", by Kari Chapin, from Amazon.Com and downloaded it onto my Kindle.
I have been making handmade greeting cards for over a year and I am in the process of opening a store on Artfire.Com. I bought this book to learn more about selling and marketing my cards and I was not disappointed.
The author covers setting goals, branding and basic business procedures. She interviews many successful crafters who share their tips for success. I found Part 2 of the book on marketing your crafts very informative and helpful. Kari gives detailed information about joining online communities, blogging, putting together a press kit, podcasting and social media. I have never tried podcasting so I found this part of the book especially interesting.
The author gives information about selling at craft fairs, setting up online stores and selling at brick-and-motor stores. She also provides ideas for "creative" opportunities such as joining a co-op, teaching courses, house parties and selling kits and patterns.
There is an excellent "Resourses Section" at the end of this book that will provide you with tons of additional information, ideas and opportunities. This book offers up-to-date information that will help crafters take their business to the next level. Highly recommended!
JanetteFuller.Com ~ Books, Inspiration & Life
Summary of The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and OnLine
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.First, determine the right price for every item ? not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item ? not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
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