The Real Business of Photography
by Richard Weisgrau
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Book Summary Information
Author: Richard WeisgrauEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-05-01
ISBN: 1581153503
Number of pages: 224
Publisher: Allworth Press
Book Reviews of The Real Business of Photography
Book Review: Very specific advice
Summary: 5 Stars
I was expecting only a few chapters to be useful to me since I've had plenty of experience in both photography and running a business, just not in specifically running a photography business. Luckily this book targets this business like a laser and leaves out the basic, common sense fluff I've seen in just about every other book. There are a few Business 101 pointers, but they are limited to just sentences rather than the usual chapters. You're run through the basic formation of your business in great detail, and the information on researching and determining your market are invaluable. The second half of the book is almost completely about relations with your clients, which I believe anyone who goes into a negotiation for an assignment should read.
All told, I keep this book on my desk for reference. This is my first 5-star review, and it's well earned. You're not just buying "Business for Dummies" with a few mentions of photography.
Summary of The Real Business of Photography
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.? Protects photographers from business consultants who sell them expensive, impractical business concepts
? A perfect companion to ASMP Professional Business Practices in Photography (1-58115-197-7)
? Advertising to include Photo District News, Professional Photographer, and Shutterbug
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