The Second Coming of Steve Jobs
by Alan Deutschman
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Book Summary Information
Author: Alan DeutschmanEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2001-09-11
ISBN: 0767904338
Number of pages: 352
Publisher: Broadway
Book Reviews of The Second Coming of Steve Jobs
Book Review: Some Style and No Substance
Summary: 2 Stars
Alan Deutschman writes in quintessential GQ style...Apple, Pixar, Next and Jobs are given the cinematic attention - Brioni suits and designer clothing take precedence to the story telling theme! That's precisely where the story ends - Neither Apple's business environment nor the facts behind Jobs renaissance garner attention! Steve's vendetta against the Apple board that sacked him, his bitterness about moving away from the company he helped create and his pre-occupation with Odwalla fruit juices/Black polo shirt & blue jeans are the only facets of Steve's character that Deutschman manages to grasp. Talk is cheap - Deutschman manages to splice up this pathetic offering with additives! Steve's obsession with German design aesthetics, his "tomfoolery" with his corporate hobbies- Next, Pixar and Apple are all touted by Deuschman as tenets of a precipitous corporate personality! Jobs is portayed as a whip slashing mogul who just rides his "ill-deserved" luck to the top- He is credited with ZERO intelligence and a disgusting atttitude! Apparently, Next and Pixar had no strategies and were "bleeding,hemorrhaging corporations"- a phrase Deutschman uses with irritating regularity! Job's groundbreaking strategies to rev up the motorcade of new products at Apple and Next are promptly thrown out of the window! His ability to turn small-door companies like Pixar into money making machines is rudely ignored. The book is definitely based on hearsay and might as well be treated as a rag....This man hardly knows what he is talking about!
Summary of The Second Coming of Steve Jobs
From the acclaimed Vanity Fair and GQ journalist?an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple?s future survival in today?s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.For the legions who revere Apple Computer's high-profile cofounder as a godlike figure, the aptly titled Second Coming of Steve Jobs will prove an intriguing picture of a seminal time in their deity's roller-coaster life. It should emphatically vindicate their deeply held faith in the man and his ideas. But even for those with a lesser opinion, Alan Deutschman offers an interesting and enlightening look at the crucial period from Jobs's unceremonious Apple exit through his triumphant return. Deutschman, a contributing editor at Vanity Fair magazine and longtime Silicon Valley correspondent, interviewed nearly 100 colleagues and friends to draw this portrait of a bewilderingly complex and notoriously private man--albeit one whose talents, personality traits, and idiosyncrasies have long been on public display. "He succeeded in becoming the Jackie Kennedy Onassis of business and technology," Deutschman writes, "a figure who was ubiquitous as a symbol of his times but little known as a human being." To change that, he looks into Jobs's ill-fated first post-Apple endeavor at the Next computer company, his return to undeniable respectability with Pixar and the two Toy Story movies, and finally, his ultimate absolution with a very successful reclamation of the Apple crown. It's a revealing account of a singular individual during a remarkable time. --Howard Rothman
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