The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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Book Summary Information

Author: Joseph Michelli
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-09-14
ISBN: 0071477845
Number of pages: 208
Publisher: McGraw-Hill

Book Reviews of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Book Review: Succinct Guide To Starbucks' Leadership Principles
Summary: 5 Stars

The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary by Joseph A. Michelli is an excellent book about the underlying leadership principles that guide the day to day execution of one of the most successful businesses in any industry. Michelli is not a Starbucks employee (former or current) so this is not a mere propaganda device. No, this is the result of Michelli's personal observations as a customer along with interviews of Starbucks partners. Leaders from even the best companies can find value in the 181 pages that make up The Starbucks Experience.

The books centers on the five following principles:

* Make It Your Own
* Everything Matters
* Surprise and Delight
* Embrace Resistance
* Leave Your Mark

In addition, the overarching theme of "third place" is the foundation of these principles. In trying to create a third place, Starbucks creates and environment that fosters a customer experience which people consider next in line after home and work as their primary places to spend time. Also, Starbucks extends the term customer to include both external (what most people think of as customers) and internal (the partners, i.e. employees of Starbucks). This is a very simple idea that few companies put into practice. The basic premise is that happy employees do a better job of pleasing customers. However, how many of you work for a company that does this?

Michelli does a great job of presenting his thoughts in an engaging way. It requires a delicate balance to weave in external voices (e.g. the employees he interviewed) while maintaining a cohesive flow of ideas. He also inserts what I call thought breaks at different points in each chapter. These are a simple list of questions for the reader to evaluate their own company in light of what they have read about Starbucks. This is the real reason to read leadership books about other companies, but Michelli goes the extra mile in facilitating the process for the reader. He also has a higher level set of questions at the end of each chapter on the five principles that cull out the key points. For a deeper dive in application, the Reader's Guide at the end of the book is 20 questions spanning five pages to reinforce the ideas from the whole of the text.

While the book is targeted at leadership, the examples throughout have plenty to offer to frontline employees. You will find stories great and small of Starbucks partners going above and beyond the call of duty. In one example, a regular customer shows up early in the morning only to find that it isn't yet time for the store to open. However one of the partners opening the store notices him, and he lets him in to get his beverage anyway. Others tell of who a barista's efforts to provide coffee to U.S. troops in Afghanistan. It would be hard to read this from cover to cover and not find at least one story that resonates with you.

So if you are looking for ideas for improvement in the workplace (from ways to perform better as an individual to strategies for improving company operations), The Starbucks Experience is a great place to start. While I've known from my own experience that Starbucks is a great company, I now have a better understanding of why. If I can implement even one idea in my own workplace 4that I've gained from reading this book, it will be time well spent.

Summary of The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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