The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model
by B. Thomas Golisano, Carol Coles, Donald Mitchell, Robert B. Knutson
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Book Summary Information
Author: B. Thomas Golisano, Carol Coles, Donald Mitchell, Robert B. KnutsonEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-03-12
ISBN: 1576751678
Number of pages: 334
Publisher: Berrett-Koehler Publishers
Book Reviews of The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model
Book Review: opened my mind
Summary: 4 Stars
This book will open your mind on how to launch a bew business or innovative product or server. However the authors could write this book in a more simple way and not with a hard to read english text.
More The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model reviews:
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Summary of The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model
Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
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