Trading Up: The New American Luxury
by Michael Silverstein, Neil Fiske
List Price:
Our Price: $3.75
You Save: $23.20 (86%)
Availability: Usually ships in 1-2 business days
Buy Used: from $0.25 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Michael Silverstein, Neil FiskeEdition: Hardcover
Format: Bargain Price
Published: 2003-10-01
ISBN: N/A
Number of pages: 320
Book Reviews of Trading Up: The New American Luxury
Book Review: Interesting treatment of how we perceive value
Summary: 4 Stars
Perhaps the most interestly aspect of this book are its insights through a series of case studies into how people perceive value in the material culture around them. The authors are fascinated by how, given some modest shifts in fit, form and function, some products will be perceived both at the point of sale and on an on-going basis as giving much more satisfaction than others. While the book is intended to be neither exhaustive nor profound, a blending of some of the methods of cultural anthropology, semiotics, and marketing offers perspectives that comparable treatments do not.
Summary of Trading Up: The New American Luxury
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon.Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior performance to conventional products. Above all, consumers are looking for emotional engagement-they look to products to help them manage the stresses of everyday life, and to help them realize their aspirations. A new luxury good may be as simple as a shampoo ($9 from Aveda, versus $3 from Suave) that brings moments of comfort and sensual pleasure, or as complex as a car ($26,000 for a bottom-of-the-line Mercedes, versus $20,000 for a Pontiac) that delivers feelings of safety and excitement.
Clothing, cars, beer, coffee, kitchen appliances, lingerie, personal care, pet food, restaurants-in dozens of categories, new luxury goods occupy a sweet spot in the market, because they can sell in much higher unit volumes than "old luxury" goods, but command much higher profit margins than ordinary products. But new luxury leaders-such as Callaway Golf, Victoria's Secret, Panera Bread, Belvedere vodka, Whirlpool Duet, and Williams-Sonoma-create andmarket their goods very differently than do conventional companies. Trading Up explores what's driving this move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon. The book is based on the authors' experience in helping clients create billions of dollars worth of New Luxury products as well as on exhaustive supporting research.
Subjects Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Subjects Books
Alanna : The First Adventureby Tamora Pierce
Atheneum; Published: 2002-09-01; Hardcover; Book
Best price: $7.39
Price in other shops:
Redeeming Loveby Francine Rivers
Multnomah Books; Published: 1997-05-09; Paperback; Book
Best price: $8.00
Price in other shops:
Seabiscuit: An American Legendby Laura Hillenbrand
Ballantine Books; Published: 2002-03-26; Paperback; Book
Best price: $0.01
Price in other shops:
" Have A Nice Day "by Mick Foley
HarperCollins; Published: 2000; Audio Cassette; Book
Best price: $51.48
The Revolution: A Manifestoby Ron Paul
Grand Central Publishing; Published: 2009-09-24; Paperback; Book
Best price: $10.19
Price in other shops:
The Twilight Saga (Boxed Set w/ four Collectable prints)by Stephanie Meyer
Little; Published: 2008; Hardcover; Book
Best price: $95.00
Taking Charge of Your Fertility, 10th Anniversary Edition: The Definitive Guide to Natural Birth Control, Pregnancy Achievement, and Reproductive Healthby Toni Weschler
Collins Living; Published: 2006-11-01; Paperback; Book
Best price: $13.65
Price in other shops:
Ella Enchantedby Gail Carson Levine
Collins; Published: 2000-09-04; Paperback; Book
Best price: $4.17
Price in other shops:
Harry Potter & the Prisoner of Azkabanby J. K. Rowling
Scholastic Press; Published: 1999; Paperback; Book
Best price: $1.95
Harry Potter & the Goblet of Fire (3)Cover-to-Cover; Published: 2001; Audio CD; Book
Similar Books and other products
The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxuryby Radha Chadha, Paul Husband
Nicholas Brealey Publishing; Published: 2007-01-09; Hardcover; Book
Best price: $19.35
Price in other shops:
Luxury Fashion Branding: Trends, Tactics, Techniquesby Uche Okonkwo
Palgrave Macmillan; Published: 2007-06-15; Hardcover; Book
Best price: $33.08
Price in other shops:
The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell
Back Bay Books; Published: 2002-01-07; Paperback; Book
Best price: $7.00
Price in other shops:
Luxury Brand Management: A World of Privilegeby Michel Chevalier, Gerald Mazzalovo
Wiley; Published: 2008-03-31; Hardcover; Book
Best price: $31.36
Price in other shops:
Why We Buy: The Science Of Shoppingby Paco Underhill
Simon & Schuster; Published: 2000-06-02; Paperback; Book
Best price: $4.97
Price in other shops:
Living It Up : America's Love Affair with Luxuryby James B. Twitchell
Simon & Schuster; Published: 2003-07-02; Paperback; Book
Best price: $3.90
Price in other shops:
Mass Affluence: Seven New Rules of Marketing to Today's Consumerby Paul Nunes, Brian Johnson
Harvard Business School Press; Published: 2004-09; Hardcover; Book
Best price: $0.61
Price in other shops:
Deluxe: How Luxury Lost Its Lusterby Dana Thomas
Penguin Press HC, The; Published: 2007-08-16; Hardcover; Book
Best price: $8.07
Price in other shops:
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classesby Pamela Danziger
Kaplan Business; Published: 2005-01-01; Hardcover; Book
Best price: $4.00
Price in other shops:
Treasure Hunt: Inside the Mind of the New Consumerby Michael J. Silverstein, John Butman
Portfolio Hardcover; Published: 2006-05-04; Hardcover; Book
Best price: $2.00
Price in other shops: