Tribes: We Need You to Lead Us

Tribes: We Need You to Lead Us
by Seth Godin

Tribes: We Need You to Lead Us
List Price: $19.95
Category: Book
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Book Summary Information

Author: Seth Godin
Edition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-10-16
ISBN: 1591842336
Number of pages: 160
Publisher: Portfolio Hardcover
Product features:

Book Reviews of Tribes: We Need You to Lead Us

Book Review: Creates a new perspective for Social Media enthusiasts
Summary: 3 Stars

This book does three things.

1) It talks about Leadership
2) It talks about Tribes
3) It gives a new perspective to social media enthusiasts about looking into their Groups / Communities as Tribes.

May be the classification that I have given above might not be satisfying but for me it helped to understand the book this way. Basically I as a leader should think about the tribe, should guide my tribe or lead my tribe that is just one angle.

As a human being or someone in quest should understand what a tribe really is and how it helps a movement or a particular idea. This is another angle.

But what I benefited most from was the idea of looking into the group I handle as a Tribe. I am also working as a social media marketeer and this new perspective makes me feel like a Jungle King :-). But it is immensely helpful. This new perspective has guided me straight and have given me ideas as to what should I be doing next in order to get most from my Tribe and how to help them.

Most of the reviewers are right when they say that this book without Table of Content lacks substance but is a good read if you are looking to understand the social media in detail but not for leadership. Also, its just 125 pages wont take a day to finish it.

Summary of Tribes: We Need You to Lead Us

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born-groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals- people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker"-someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

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