Tricks of the Podcasting Masters
by Mur Lafferty, Rob Walch
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Book Summary Information
Author: Mur Lafferty, Rob WalchEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-06-01
ISBN: 0789735741
Number of pages: 384
Publisher: Que
Book Reviews of Tricks of the Podcasting Masters
Book Review: An Excellent Resource
Summary: 5 Stars
This is an excellent book for anyone that is new to the medium and wants a tour from some of the experts. First a disclaimer - my cast, The M Show, is mentioned in the book so that obviously affects my opinion of the stars it deserves. Rather than gush about Rob's wisdom, let me elaborate on the book itself:
The book is arranged in 3 parts around 100 pages each:
1. Laying Your Foundation - covers the history of podcasting, podcast ratings, and genres. The genre section is comprehensive, providing details on over 75 podcasts in more than 15 genres.
2. Refining Your Podcast and Your Skills - covers the skills needed to create the content for your podcast (even those still being debated, such as editing). Things like scripting (yes or no, how-to), interviewing (from both a content and technical side), using music or other's written word (including licensing issues), editing and tips to maintain and communicate with your audience.
3. Marketing and Promotion - how to grow an audience including many tips on Promos and grassroots marketing. It also covers planning for your podcast as a business (including creating media kits), generating revenue and using podcasts to market other products and services.
There's also an appendix that covers Microphone and Voice tips, Creative Commons, and has URLs for other informational sites.
In the podosphere there has been some chatter about using the term "Masters" in the title for a medium that is less than 2 years old. It should be noted that this is not the hubris of the authors, but that the publisher uses the "Tricks of the *whatever* Masters" for a series of books (just like the "*whatever* for Dummies" books).
The book is clear and concise. It provides an in-depth view of the independent podcasting landscape. If you are going to create your own podcast for fun, or try to make a business out of it - this is a great place to start.
Summary of Tricks of the Podcasting Masters
Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as:
- How do I interact with listeners and get them to come back next week?
- How do I conduct a great interview over the phone?
- How do I attract sponsors?
- How do I stay motivated?
The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.
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