Twitter Marketing For Dummies
by Kyle Lacy
List Price:
Our Price: $2.45
You Save: $22.54 (90%)
Availability: Usually ships in 24 hours
Buy Used: from $0.01 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Kyle LacyEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-11-16
ISBN: 0470561726
Number of pages: 312
Publisher: For Dummies
Book Reviews of Twitter Marketing For Dummies
Book Review: The Best Twitter Tools and Strategies to Help You Make Money on Twitter
Summary: 5 Stars
I'm always on the lookout for good resources to share with my readers and customers. There's so much hype in the marketplace that sometimes it's really hard to know what is legitimate and what is a lot of hype. I prefer to stay away from the hype and simply use solid marketing techniques that will continue to work.
If you are looking for solid marketing techniques to help you build your business, Twitter is just the latest in a series of sites that offers you new and somewhat different ways to market. When I say somewhat different, I mean that it's a new way to communicate, but it capitalizes on an old technique that has always worked for marketers: building a following for your products or services.
If you are looking for a guide that will help you get started, or you're an advanced marketer who is looking to get more from your Twitter campaign, this book is a good choice.
First, unlike some books or ebooks you may find on the topic, you get much more comprehensive information on how to create an effective marketing campaign for your business. The information is comprehensive. Although you'll learn how to set up your profile, this book focuses more on how to create effective marketing campaigns and solid marketing information than Joel Comm's "Twitter Power" does.
Lacy shows you how to build your "Twitter Tribe." (This is your following.) You'll also learn how to do a better job of reaching your customers, as well as providing customer service. You may even decide that you like Twitter so much that you'll want to use it to privately communicate with your business partners and teams.
This book also takes your marketing a step further discussing something a lot of internet marketing books and ebooks just don't discuss much: how to market offline. In this case, you'll learn how to combine offline marketing with Twitter.
This book includes a top ten list of both things you need to be doing on Twitter and a top ten list of things NOT to do. Plenty of tools are sprinkled throughout the book, and you'll want to take advantage of these because most of them are free, but you'll find a nice list at the end of the book that includes all of the essential tools you need to be using now.
What I liked most about this book is that you didn't have to read every word to understand what you needed to do. In fact, I think this book was made to be skimmed as much as read, making it easy for you to get started quickly.
I also liked that he included the tools throughout the book, as you would need them, and you have a wide variety of tools you can use, as well as most of them being free. What made this book more helpful than "Twitter Power," is that it helped me to focus on my overall marketing strategy, as well as this piece of the puzzle, not just one strategy.
Highly recommended for those who want to integrate Twitter into their marketing plans.
Jinger Jarrett, Author
Internet Marketing For Free: The Guide: Internet Marketing To Go!
Summary of Twitter Marketing For Dummies
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
- Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
- Analyzes several real-world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
Web Marketing Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Web Marketing Books
The Message Is the Medium: Online All the Time for Everyoneby Tom Koch
Praeger; Published: 1996-09-30; Hardcover; Book
Best price: $35.00
Price in other shops:
Principles of Direct And Database Marketingby Alan Tapp
Financal Times Management; Published: 2005-02-28; Paperback; Book
Best price: $70.09
Price in other shops:
E-Marketing: Theory and Applicationby Stephen Dann, Susan Dann
Palgrave Macmillan; Published: 2011-02-15; Paperback; Book
Best price: $48.31
Price in other shops:
Electronic Commerce: From Vision to Fulfillment (3rd Edition)by Elias M. Awad
Prentice Hall; Published: 2006-02-26; Paperback; Book
Best price: $18.00
Price in other shops:
Start Right in E-Business: A Step by Step Guide to Successful E-Business Implementation (E-Business Solutions)by Bennet P. Lientz, Kathryn P. Rea
Academic Press; Published: 2000-09-25; Paperback; Book
Best price: $68.05
Price in other shops:
The E-Commerce Book, Second Edition: Building the E-Empire (Communications, Networking and Multimedia)by Steffano Korper, Juanita Ellis
Morgan Kaufmann; Published: 2000-10-30; Hardcover; Book
Best price: $4.99
Price in other shops:
Online Auctions: The Internet Guide for Bargain Hunters and Collectors (CommerceNet)by Luanne O'Loughlin, Mary Millhollon, Jaclyn Easton
Mcgraw-Hill; Published: 2000-03-09; Paperback; Book
Best price: $4.00
Price in other shops:
The Unofficial Guide to eBay and Online Auctionsby Dawn E. Reno, Bobby Reno
Wiley; Published: 2000-10-09; Paperback; Book
Best price: $2.70
Price in other shops:
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategyby Vanessa Fox
Wiley; Published: 2010-05-03; Hardcover; Book
Best price: $14.09
Price in other shops:
How to Start and Run an eBay Consignment Businessby Skip McGrath
McGraw-Hill; Published: 2006-01-27; Paperback; Book
Best price: $8.97
Price in other shops:
Similar Books and other products
Facebook For Dummiesby Leah Pearlman, Carolyn Abram
For Dummies; Published: 2010-10-05; Paperback; Book
Best price: $4.63
Price in other shops:
Blogging For Dummiesby Susannah Gardner, Shane Birley
Wiley; Published: 2010-02-02; Paperback; Book
Best price: $5.99
Price in other shops:
Search Engine Optimization For Dummiesby Peter Kent
For Dummies; Published: 2010-11-02; Paperback; Book
Best price: $16.52
Price in other shops:
Social Media Marketing For Dummiesby Shiv Singh
For Dummies; Published: 2009-10-26; Paperback; Book
Best price: $4.47
Price in other shops:
LinkedIn For Dummiesby Joel Elad
For Dummies; Published: 2011-03-01; Paperback; Book
Best price: $14.92
Price in other shops:
Facebook Marketing For Dummiesby Paul Dunay, Richard Krueger
For Dummies; Published: 2011-02-01; Paperback; Book
Best price: $10.00
Price in other shops:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)by Dave Kerpen
McGraw-Hill; Published: 2011-05-17; Paperback; Book
Best price: $11.24
Price in other shops:
Facebook Marketing All-in-One For Dummiesby Amy Porterfield, Phyllis Khare, Andrea Vahl
For Dummies; Published: 2011-08-09; Paperback; Book
Best price: $28.20
Price in other shops:
Social Media Marketing All-in-One For Dummiesby Jan Zimmerman, Doug Sahlin
For Dummies; Published: 2010-09-21; Paperback; Book
Best price: $15.65
Price in other shops:
Twitter For Dummies (For Dummies (Computer/ Tech))by Laura Fitton, Michael Gruen, Leslie Poston
For Dummies; Published: 2010-08-02; Paperback; Book
Best price: $12.01
Price in other shops: