Wikinomics: How Mass Collaboration Changes Everything
by Anthony D. Williams, Don Tapscott
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Book Summary Information
Author: Anthony D. Williams, Don TapscottEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-04-17
ISBN: 1591841933
Number of pages: 368
Publisher: Portfolio Hardcover
Book Reviews of Wikinomics: How Mass Collaboration Changes Everything
Book Review: The Singularity is in Near Jeopardy.
Summary: 3 Stars
If nothing else this book has taught me that I don't necessarily have to agree with a book in order for it to be qualified as a "good book." In one sitting, I got through nearly 100 pages. So it only took a few days to exhaust the rest of it. The ideas are interesting and maybe even undeniable. We are indeed entering the era where massification means something completely different than what it once did. Users and Consumers -- in mass -- are literally taking the helm of ideation, creation and in some cases distribution. People I know who bought and read this book are now advocating that novelists, screenwriters, filmmakers etc. make their stories "open" for re-writing by the connected public. Those among my friends who fully support and participate in the notion of co-creation admit that it is a way to compensate for a lack of talent (writing a book and editing/tweaking what has already been written are two totally different things). 10 or 100 or 1000 moderately talented people might just equal 1 genius.
Of course, my other friends who I see as being exceptionally talented will have no part in this. And I can't blame them. They've already experienced an excess of moderately talented people decimating their work -- in the corporate board room. The singular vision vanishes, and not always for the better, when there are too many hacks hacking away at a defenseless idea.
Interestingly, the authors propose that corporations take that same process (which already exists in the boardroom) and open it up to an even larger population. This is a good formula for making something popular, I suppose. It also guarantees loyalty since people will have a sense of ownership of something they had a hand in creating. But whether this formula will result in true innovation is something this book responds with an affirming "yes", but leaves me suspicious of the response. The most convincing examples were in the areas of science and technology, where we do tend to find scattered geniuses all over the world. But the creative examples that were presented weren't quite convincing. Especially the brief anecdote of the movie "Snakes on a Plane" which had tremendous buzz that fizzled out after opening weekend sales. The movie, despite the input from the masses, ended up being weak. The novelty of the Wiki-Culture, as far as I can see, is popularity through participation. I support that. I just hope co-creatorship doesn't wipe out the platform of those singular women and men visionaries who can do fine all on their own.
Summary of Wikinomics: How Mass Collaboration Changes Everything
An updated edition of the national bestseller-now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
. Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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